Steven Allan

Senior Offering Manager at SAS | Cloud Strategy & Product Development | AI & Analytics Platforms

Professional Summary

Strategic product and offering leader with over 20 years of experience driving the development, launch, and continuous evolution of enterprise software and cloud service offerings. Proven track record of translating customer requirements, business strategy, and operational insights into scalable, high-performance services that deliver measurable customer outcomes. Skilled at leading cross-functional teams across engineering, cloud operations, security, finance, and product management in fast-paced, global environments.

Experience

Senior Offering Manager

SAS — July 2026 — Present

Glasgow

Responsible for the strategy, development, launch, and continuous evolution of managed cloud service offerings. Leads the intersection of customer requirements, business strategy, operations, and technology to deliver scalable cloud services that improve customer outcomes while supporting SAS growth objectives.

Key responsibilities:

  • Translate customer, operational, and business requirements into scalable service offerings that balance customer outcomes, operational efficiency, compliance, and profitability.
  • Lead cross-functional collaboration across product management, engineering, cloud operations, professional services, security, finance, and support teams to bring new offerings to market.
  • Develop business requirements, service definitions, operating models, and readiness plans for cloud-based solutions and managed services.
  • Guide strategic initiatives focused on cloud transformation, automation, outsourcing, and operational excellence within SAS Managed Cloud Services.
  • Partner with stakeholders to evaluate emerging technologies, service enhancements, and ecosystem integrations that improve customer adoption and business value.
  • Drive service portfolio evolution through market analysis, customer feedback, operational insights, and business performance metrics.
  • Establish governance, service standards, and success criteria to ensure offerings remain aligned with customer needs and corporate objectives.

Software Development Manager

SAS — November 2024 — July 2026

Glasgow, Scotland

Lead the engineering team responsible for Audiences within SAS Customer Intelligence 360 — the core capability that drives data ingestion, audience creation, and large-scale customer segmentation across the platform. Focuses on building cloud-native, high-performance services that help enterprises unify customer data and activate audiences across real-time marketing journeys.

Key responsibilities:

  • Oversee the full development lifecycle for audience management and data processing components, guiding architectural design, technical planning, and delivery.
  • Partner closely with product management to translate customer needs into clear technical direction and actionable roadmaps.
  • Ensure services are scalable, resilient, and aligned with SAS engineering best practices.
  • Mentor engineers, promote continuous learning, and foster a culture of collaboration, ownership, and technical excellence.
  • Champion modern engineering practices including automated testing, CI/CD, observability, and cloud-native development.
  • Evaluate emerging technologies, guide architectural decisions, and support customer-facing teams with technical insight and best-practice guidance.

Principal Product Manager

SAS — October 2021 — November 2024

Glasgow, Scotland

Product manager and owner for the SAS Event Stream Processing product suite. Delivered monthly releases through agile development methodologies and communicated future product strategy to internal and external stakeholders.

Key responsibilities:

  • Delivered monthly releases through the use of agile development methodologies.
  • Produced and maintained product roadmaps.
  • Communicated future product strategy to internal and external stakeholders.
  • Conducted product demonstrations and hosted focus groups.
  • Presented at conferences and corporate events.
  • Delivered product release scope documentation.

Infrastructure Support Engineer

AkzoNobel — May 2001 — January 2005

Newhouse, United Kingdom

  • 1st/2nd Line Desktop and Server Support.
  • Creation of Remote Installation Packages for Software Deployment.
  • Direct involvement in a Desktop Operating System Migration Project.
  • Responsible for the production of Frequently Asked Question (FAQ) documents.

Education

BSc (Hons) Business Information Technology

Glasgow Caledonian University — 1999 — 2003

Certifications

Situational Leadership: Building Leaders

The Center for Leadership Studies — March 2025

Foundations

Pragmatic Institute — June 2016
Certificate on Credly

PMC Level I

Pragmatic Institute — June 2016
Certificate on Credly

Volunteering

Coach

East Kilbride Football Club — July 2009 — February 2017

Skills

Category Tools & Technologies
Product Offering strategy, product roadmaps, stakeholder management
Agile Scrum, sprint planning, release management
Cloud Managed cloud services, Azure, AWS, GCP
Engineering CI/CD, automated testing, observability, cloud-native design
Analytics SAS, Event Stream Processing, Customer Intelligence 360
Frameworks Pragmatic Marketing, Situational Leadership

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